It is very difficult to localize correctly a product or service in the modern advertising world so that a client will notice them and make choice to your credit. In this case a professionally done 3D graphical design will allow using maximum of feasible visualization tools, which can create a harmonious and effectively presentable picture for a customer. Sometimes it is necessary to use computer design which is ownable for target audience formation of product’s image and its affection appropriate for people.
The concept «graphical design» involves artistically specified process for various visual objects creation at a special problem-solving environment, but different options of modern computer technologies open the widish scope of activities.
Every creative process which is connected with product design begins from essential model reproduction, whose physical properties can be altered by using diverse composition techniques and facilities as effects of light and shade, colour depth, texture and here constitutive laws of air, line and visual perspectives work. It gives the balance of advantage to three-dimensional computer graphics on raster scan and vector art.
Each image or object created this way are placed into indoor scene or future natural environment where they are free to move in this virtual space on planned trajectories/guide ways, and utilization of 3D house or project rendering powerful tools provides an opportunity to scrutinize the object at any angle of sight and modify conditions by the means of transmitter-specific commands.
For describing the process of model’s physical changes and its sphere of positioning such concept as «rendering product» is used, and it discloses many-sided benefits of visualization object. With the help of special software it is possible to set a source element of viewer location, change lighting and deepness, put a twist on material composition, etc.
We can exploit an opportunity of graphic design during advertising clips creation, product wrapping, websites, logotypes and general corporate style of companies’ development. Most companies providing corresponding services are geared to leading American technologies and the ways of efficient use of software capabilities.
